Perspectives on the North-American market potential              
The market size is impressive and there are opportunities in different industry sectors, from traditional ones to sectors related to new technologies

While everybody seems to be rushing to China and other Asian countries to stake their claim, the former “New World” seems to have lost its appeal to investors and companies wishing to expand their presence in new markets.

While this trend might hold true for many (established) European firms that seek new markets for their products – in addition to securing manufacturing capacities – the North-American continent still holds incredible opportunities due to its size, its relative homogeneity and its capacity to innovate.

Regardless of the “Buy American” philosophy, American firms and government organisations are more than willing to adopt new technologies, particularly when these technologies promise to protect the country/company/individual. The Homeland Security Act has opened up new business opportunities worth billions of dollars. Moreover, the recent hurricanes have devastated complete cities and regions, and their reconstruction will create extraordinary opportunities for firms in engineering and construction. 

But it is also about attitude and culture. In general, American corporations are open to adopt new technologies much faster than their European or Asian counterparts. How to get in? By demonstrating your expertise or capacities, and hand-holding until the service is delivered. Being equal with other competitors in regard to features and performance, pre-sales support is crucial to topple the decision in your favour.

Another example of “unlimited” opportunities in North America are Canada’s natural resources. Did you know that De Beers started closing mines in South Africa and is currently opening up new ones in the North Western Territories of Canada? Would you have ever thought there is a large market for Canadian diamonds? A Chinese company recently acquired oil fields in Alberta ... and I am sure that if your company would need to secure its raw material, you probably started already looking into the “hidden” resources in Canada.

Companies wishing to enter the North American market need to develop a clear set of objectives, a structured action plan and a rigorous implementation. Particularly SMEs with limited resources need to target and test smaller (sub)markets before rolling out their campaigns across the North-American market, to keep their financial exposure as low as possible.

iFact is working with businesses in different industry sectors to optimize their resources when it comes to expanding into new markets. We carefully analyze your specific market opportunities and together with you, we develop your fast-track to international success.

For more information on how we can help your company increase your revenues by expanding into the North-American market, please give me a call +1-514-735-9892 or write me an email at skerner@iFact-consult.com.

Other questions for our experts? We are looking forward to hearing from you!

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